IEI: Advise
Customized Advisory Services Dedicated to Bridging the Gap for Educational Excellence
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WE DELIVER:

Expert Guidance
Gain insights and wisdom from emeritus, current superintendents, and industry experts, which will drive your success.

Community Connection
Forge valuable relationships with our diverse network of education professionals, fostering true collaboration and growth.

Personalized Growth
Tailored support for district leaders, boards, educators, and partners to enhance your capabilities and achieve your objectives.

Innovative Perspectives
Stay at the forefront of educational trends and technologies to elevate your product and service offerings.

Empowerment
Our mission is to empower you to create thriving districts and companies that make a lasting impact on education for all students.
Our Results:
SOURCING U.S. PILOTS FOR K12 STARTUPS
PUTTING INTERNATIONAL K12 PROVIDERS ON THE MAP IN THE US
POSITIONING AND MESSAGING TO RESONATE WITH US K-12 DISTRICT LEADERS
GROWTH THROUGH FOCUS AND QUALIFICATION








IEI: Advise Industry Expertise

How To Break Into The U.S. EdTech Market? Think Small Slider
When viewed from a distance, the United States educational market seems impossibly large: 50 states, each with its own department of education and its own policy mandates. There are around 15,000 school districts, each with its own procurement process and a confusing array of personnel who may—or may not—have a voice in implementing new tools, and nearly 100,000 schools, each with its own needs and hierarchies. And that’s just the public schools.

How EdTech Startups Can Think Beyond The Trade Show Slider
Doug Roberts | Forbes Business Council
For many EdTech entrepreneurs, snagging an exhibit booth at a tradeshow convention seems like a no-brainer to build buzz.
Over just two or three days, you get your products in front of an endless parade of potential buyers, talk one-on-one with high-level decision makers and generate profitable leads. The thousands of marketing dollars you drop on a booth are nothing compared to the millions you could potentially bring in.
How we can help

Go To Market Strategies
Develop an effective and pragmatic go-to-market strategy with emeritus superintendents rooted in deciphering the code and building long-term sales partnerships with districts.

Business Development
Develop advantageous business development strategies that carry emeritus superintendents' rich insights and perspectives.

Brand Positioning
Leverage the experience of emeritus superintendents in your brand positioning development to provide a strategic edges and further distinguish you from competitors.

Product Positioning & Visioning
Develop a product position and vision with emeritus superintendents that narrow in on your target districts, differentiate you from your peers, and open doors.

Business Strategy
Partner with emeritus superintendents to develop business growth strategies that prioritize tasks, capitalize on market segmentation, and leverage partnerships.
IEI: Advise Advisors
How can our K 12 Education Industry Experts help you?

Doug Roberts
Founder & CEO
Doug has worked with leading ed-tech entrepreneurs and district administrators for almost 20 years, developing partnerships that improve outcomes for students and help nascent organizations get their "sea legs."
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Christina Meixsell
Business Analyst
With over twenty years of experience as an English and ENL teacher in the public school system, Christina Meixsell, M.Ed., is an active supporter of fair and equitable education for all. She has also worked in the fields of Marketing, Public Relations, and Communications, connecting her best practices to professional teamwork, coaching, training, research, and writing. As a certified Usui Reiki Master, she brings a holistic and mindful approach to her work, fostering meaningful connections and positive energy in every interaction. Passionate about people and networking, Christina thrives in building relationships that create impactful opportunities and lasting collaborations.

Sarah Williamson
Owner - SWPR
Sarah Williamson is an expert specializing in public relations and communications strategy. With a focus on supporting today's changemakers, she has collaborated with a diverse range of clients, including startups, think tanks, innovative technology companies, philanthropic agencies, and Districts.

Heather Watson
Sr. Sales & Marketing Consultant
Heather brings 23 years of EdTech experience in high growth organizations leading new business teams. Offering Fractional Sales Leadership Advisement on Go To Market & Business Development Strategies for Early stage Start Ups to Mature Start Ups. (Lead Engagement & Conversion Best Practices, Account Expansion & Retention Strategies, Customer Journey Best Practices (Sales & Marketing), Navigation of NA Education Landscape, Resourcing for maximizing ROI, & Sales Team Development

Candace Sears
Director of Instructional Services
Candice Sears serves as the Director of Instructional Services, leading a dynamic team dedicated to supporting educators across the Dayton region and beyond. She oversees various customized educational services, including curriculum supervision, gifted education support, English Language Learner coordination, and instructional support in literacy and mathematics. Her department also houses the Future Self Center and Remote Learning Center, manages the Western Ohio Service Collaborative, and hosts high-impact professional development for teachers.Driven by the belief that “academic learning must begin with motivation and inspiration,” Candice is passionate about helping educators ignite curiosity and confidence in their students. She sees teaching and learning as a shared journey—where a teacher’s passion can spark a student’s purpose.