Direct Access to District Decision-Makers
A different sitting superintendent (or 2) every month, varied by district size and state across the year, so you get a variety of input.
Pre-revenue, first pilot, first renewal, first real contract. Whatever stage you are in we have a seat at the table.
You have an idea in market, maybe a pilot, and very few district relationships. What you need most is a map and people to walk it with.
A handful of district contracts, growing revenue, and the beginnings of a repeatable sale. You may need to understand how to shorten your sales cycle.
Real revenue and a team, working on how to expand across districts and states without your acquisition cost climbing with you.
The Founders Table exists to move your company forward faster than you could alone. Every month you are in a room with sitting superintendents and founders at your stage, working through the questions that decide whether a company makes it: how a district reaches a decision, who else has to say yes, whether your pricing survives a board meeting.
Those answers change from one year to the next, so this is not something you learn once. It is a standing seat with the superintendents who make those calls and the founders working the same problems, and you leave every session further along than you came.
Between them, Doug Roberts and Rita Ferrandino have invested in or advised hundreds of K-12 startups. Their network runs through sitting and retired superintendents, founders who have already exited, EdTech CEOs, investors and district consultants. If a question comes up that neither of them can answer, they will know someone who can.
Institute for Education Innovation
Arc Capital Development
A different sitting superintendent (or 2) every month, varied by district size and state across the year, so you get a variety of input.
A private Slack community of EdTech founders who are solving the same problems you are.
Your seat at the CEO Virtual Summit, plus member pricing on every IEI event registration for the year.
Access to past AMAs and roundtables that have been previously recorded.
A short audio digest every week covering EdTech news and what it signals about district buying patterns.
A monthly deep read from CEO Doug Roberts, connecting what's happening across the sector to the decisions you're making right now.
Amplification through IEI's channels and audience, plus warm introductions on-site at conferences where your buyers already are.
Seven sessions on the four things that decide how fast an early EdTech company grows: raising capital, building a product that holds up at district scale, understanding how districts buy, and running a go-to-market motion that pays for itself.
You'll hear from EdTech investors, product leaders who have shipped into K-12, sitting superintendents taking open questions on procurement, and B2B marketing leaders on outbound and conference return. The afternoon is a live pitch competition for companies under $1.5M, with feedback from investors and district leaders in real time.
Included with membership in The Founders Table. Companies outside the membership can register directly.
All sessions will take place from 12:00-1:00 PM ET unless otherwise communicated. Every session is recorded and stays within the cohort.
Each session opens on a specific topic and moves into questions, discussion, or breakout groups. Topics rotate through leadership, product, market, and finance.
A different sitting superintendent joins every month and takes your questions directly. Over a year that is twelve or more districts, varied by size and state, answering the things you cannot ask on a sales call. This hour is for asking and learning rather than pitching.
An optional hour where you bring whatever is on your mind, whether that is prepping for an investor meeting, a hire you are unsure about, or something about a district that does not add up yet.
IEI connects education leaders and innovative companies to accelerate what works in K-12 schools. Based in the United States, IEI has deep relationships with superintendents and district leaders across the country, and a track record of creating high-value environments for companies building for districts.
The Founders Table puts that to work as a membership community for early stage companies. Every month you are in the room with a different district leader and industry expert or CEO who has already been where you are now, asking the questions you cannot get answered anywhere else and getting real feedback while you are still figuring it all out.

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Whitney Ballantine